OPERATING CONTROL TOWER

Run the business. See the signal. Act early.

Marketing, pipeline, tenants, customer success, finance and value generation in one operating system.

Internal use only
Command Center—
BUSINESS OPERATING SYSTEM

Command Center

Demand, revenue, customer health, value generation and intervention priorities in one view.

Attention Now

Highest-priority actions across the business

Operating Funnel

Demand → commercial → customer value

Tenant Health

Portfolio by intervention level

Value Conversion

Identified to realized
DEMAND → REVENUE

Marketing Control Tower

GSC + GA4 + assessment funnel. No vanity metrics without commercial context.

Search Visibility

GSC impressions by day

Traffic

GA4 sessions by day

Traffic → Lead Funnel

Organic demand converted into commercial intent

Top Search Queries

Prioritize CTR and ranking opportunities
QueryClicksImpressionsCTRPositionPages

SEO Accelerator

Highest-leverage page actions

SEO Coverage

Page Factory health

SEO Page Factory

Published pages + live GSC performance
PPagePrimary KeywordClusterHTTPClicksImpressionsCTRPositionTechnical
El catálogo SEO ya está versionado en GitHub y el sitemap completo contiene las 22 URLs públicas.
LEAD → REVENUE

Commercial Pipeline

Leads, opportunities, weighted pipeline, aging and next actions.

Visual Pipeline

Commercial journey by stage

Pipeline by Stage

Open commercial value

Attention Now

Leads and opportunities requiring action

Leads

Website assessments and other demand sources
CompanySourceStatusScoreValueOwnerNext ActionLast Touch

Opportunities

Commercial funnel and expected value
CompanyProductStageValueProbabilityWeightedOwnerNext ActionClose
CUSTOMER OPERATING HEALTH

Tenant Control Tower

Who is advancing, who needs help, why, and what Compras360 should do next.

Tenant Portfolio

Health Score + intervention logic
TenantLifecycleHealthInterventionHealth CheckDataSprintValueActivity
Adoption se calcula temporalmente con un proxy de usuarios activos + actividad operativa reciente. Cuando instrumentemos login/usage telemetry, esa dimensión se sustituirá por adopción real.
ATTENTION NOW

Customer Success Queue

Prioritized interventions across every tenant, driven by execution and value signals.

Intervention Queue

Highest priority first
VALUE CREATION

Value Generated

Identified → approved → execution → validated → realized → cash released.

Value Funnel

Economic value through execution stages

Value by Tenant

ROI and realization
TenantIdentifiedValidatedRealizedCashProgram CostROI

Value by Category

Savings, working capital and productivity
CategoryIdentifiedRealizedSavingsWC
COMMERCIAL OPERATIONS

Billing

Paid, pending and review payments by tenant and product.

Payment Ledger

Tenant billing status
TenantPayment #ProductAmountStatusReportedPaid
INTERNAL ADMIN

Settings

Authorized users, integrations and operating configuration.

Internal Users

Authorized OPP access
EmailRoleConfirmedLast Sign-in

Integrations

Marketing data sources

Architecture

Current production topology
Customer Appapp.compras360.mx
Internal OPPopp.compras360.mx
DataSupabase
EdgeCloudflare
PLATFORM RELIABILITY

System Health

Cloudflare, Supabase, Google integrations and internal services.

Service Checks

Live dependency status
CASH + PIPELINE + VALUE

Finance Control Tower

Collected revenue, receivables, commercial pipeline and customer value generated.

Revenue by Product

Paid vs pending

Commercial Coverage

Pipeline vs collected revenue

Payments

Commercial cash status by tenant
TenantProductAmountCurrencyStatusDate
MRR/ARR no se muestra todavía porque el modelo de datos actual registra cobros por producto, no un calendario contractual recurrente. Lo agregaremos cuando exista esa fuente, no como estimación.